Perrin Kaplan, vice president of marketing and corporate affairs, Nintendo of America: From our perspective, 'next generation' is a term everyone is overusing. We believe it currently represents only a small step forward in everything consumers have seen and played before.
Then there's a new generation, which is taking a right turn off the 'normal' overused path and creating something brand new, never experienced before. The 'new generation' represents a brand new way to experience entertainment, physically, mentally and most important --emotionally. We're dismantling the current common way of thinking and approach to gaming. For the industry to survive, all must innovative, or the industry will die.
The path of true innovation -- the 'new generation' -- is refreshing. We've already seen proof with the amazing sales of the Nintendo DS, Nintendogs, Brain Age, Animal Crossing Wi-Fi, and Mario Kart Wi-Fi, to name a few. And that success is global.
Fear not, we aren't and will never leave our hard core players and will continue to provide reliable and enticing franchises and other 'core' games.
Nintendo is the only company on the 'new' generation path. The innovation you've seen thus far with DS is just the first step and a template for how Revolution will change console gaming. Suffice it to say, in five years, we can expect our competitors will have joined us on the path to a 'new generation.'
The 'new generation' represents a brand new way to experience entertainment, physically, mentally and most important --emotionally. Does this support the Revolution being able to display more than just on a tv screen? I can't wait to find out the secret.
Source: IGN Revolution