Thursday, July 28, 2011

Nintendo drops 3DS price to $169.99 plus 20 free games for those who paid $249.99!


Star Fox 64 3D, Super Mario 3D Land, Mario Kart 7 and Kid Icarus: Uprising Prep Nintendo 3DS for a Strong Holiday Season

REDMOND, Wash., July 28, 2011 – Nintendo of America today announced plans to drop the suggested retail price of its portable Nintendo 3DS™ system to $169.99 in the United States, as new games based on some of the world's most beloved video game franchises head to the system. The new price, down from the suggested launch price of $249.99 and effective Aug. 12, makes an outstanding value even better and sets up a strong holiday season for the system.

"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now," said Nintendo of America President Reggie Fils-Aime. "We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."

Nintendo 3DS has the strongest software lineup of any video game system this holiday season and the new price now opens up the glasses-free 3D experience to many more consumers. Building on the popularity of The Legend of Zelda™: Ocarina of Time™ 3D, which launched June 19, the upcoming game calendar is a Who's Who of iconic video game franchises. Star Fox 64™ 3D arrives on Sept. 9, followed by Super Mario™ 3D Land in November, Mario Kart™ 7 in December and Kid Icarus™: Uprising during the holiday season.

In addition to great games, Nintendo 3DS has a host of attractive features* that make it the must-have video game system this season:

The new Nintendo Video™ service automatically delivers short 3D videos from the worlds of music, comedy, animation and Hollywood.

A free application allows Netflix members with unlimited streaming plans to instantly watch TV episodes and movies streaming from Netflix.

The Nintendo eShop is a digital store for Nintendo 3DS owners that provides access to a wide variety of downloadable content, such as original 3D software, classic games that have been re-mastered in 3D called 3D Classics, Game Boy™ and Game Boy Color "Virtual Console" games in their original 2D glory, and more than 350 Nintendo DSiWare™ games. Visitors can also view video game trailers, screen shots and product information for games, including those available at retail locations.

Since Nintendo 3DS launched in the United States on March 27, more than 830,000 people in the U.S. alone have purchased one to enjoy 3D visuals without the need for special glasses. These Nintendo 3DS owners represent some of Nintendo's most loyal customers, and Nintendo is rewarding them for getting in on the action early with 20 free downloadable games from the Nintendo eShop.

These free games are available to anyone who owns a Nintendo 3DS system and uses a wireless broadband Internet signal to connect to the Nintendo eShop at least once before 11:59 p.m. Eastern time on Aug. 11. These users will automatically be registered in the Nintendo 3DS Ambassador program. The program contains two elements:

Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros.™, Donkey Kong Jr.™, Balloon Fight™, Ice Climber™ and The Legend of Zelda™, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.

By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi's Island™: Super Mario™ Advance 3, Mario Kart™: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Mega Microgame$ and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.

More details about this program will be announced in the future.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information about this and other features, visit

This is amazing news! Who would have thought that Nintendo would not only drop the price of the 3DS, but drop the price by a whopping $80.00? It is really nice also that Nintendo is rewarding those who purchased the system at the full $249.99 price with 20 free downloadable games. Nintendo does not usually do these kind of things, but ever since the 3DS was released the price point has been an issue that people have made as the primary reason to not buy the system to go along with there not being much to play to warrant purchase.

How do you guys feel about this news? Are you planning on buying a 3DS now?


Biohazard said...

It's great that they are offering 20 free games, but it's also disheartening because the system is not even six months old and we are seeing a 30% price drop. This indicates that the device sold below expectations, and on top of that Nintendo just released their $330 loss in profits. This doesn't look too good. However, I'm cautiously optimistic because we will be seeing heavy hitters for both 3DS and Wii through the fall. It's only matter of time if it will bring them back to a surprising victory just like holiday 2010.

Anonymous said...

earthquake and weak economy and DS DSi a lot cheaper WTF did people expect and no games,,now the price reflects the DS lite and all the games are coming its going to sky rocket also this disrupts sonys plans to match 3DS price with psvita it now has no hope of matching 3DS price ad a lite version next year its clear nintendo suckered sony yet again and 3DS now has that gameboy/DS lite kinda price that people expect to pay it should own all holiday sales this year the game line up is so strong wiiu needs to release big with lots of games a controller selling game and a low retail price....

Travis Hendricks said...

I am really mostly happy with the fact that I get 20 free games, some of which I was likely going to buy anyway. Now I just need a folder system on the home screen and I'll be set.

And as for "worrying about Nintendo," I wouldn't, unless you own stock or something. These are the times that they do their best work. This issue should be great news for anyone looking at getting a Wii U because it's apparent they've learned they're lesson about high price at launch.