"We didn't get into PS3 for the first six months of 2007 - we're into this for the next 10 years and beyond," said Tretton.
"A million units one way or another at this point isn't going to worry us."Tretton's argument was backed up by IDC analyst Billy Pidgeon, who agreed that Sony is playing a longer game. "The PS3 is ahead of the market, while Xbox 360 and the Wii were designed for immediate market impact," he said. Pidgeon also confirmed that he expects sales of Sony's next-gen console to ramp up in 2008.
However Kyoshi Shin of Japan's International Game Developers Association was less positive, suggesting that many developers are shifting their focus to Nintendo Wii.
"When people talk about the PS3 on chat forums, they say it's like going to a very expensive restaurant and not getting anything to eat," he added.Link
So Tretton is saying the PS3 is supposed to sell bad right now? Then why release the machine in 2006 and not 2008 when it would be ready? Winners in the console wars usually take place within the first year, just look at the PS2 and what it did the first year it was on shelves. Even if the PS3 did last for 10 years, the Wii successor and 360 successor would surely be out by then and make the PS3 look like very old news. The point is, Sony better find a way to increase sales now on the PS3 or basically Nintendo and Microsoft will eat up the industry like they already are (the Wii). For Nintendo fans it looks like the Wii just may in fact "win".