"Comedy Central will once again exploit the properties of tryptophan with its "Thanxgiveaway Wiikend," an event designed to expose the turkey-tranquilized to Nintendo's Wii gaming console and Toyota's Scion.The cable net will give away 48 Wiis and 48 TomTom portable GPS devices over the weekend of Nov. 23-27.
To enter, viewers have to tune in to interstitials running throughout the weekend that will include code words they can enter online. The interstitials will feature four families in a reality TV spoof that takes place on Thanksgiving Island and is hosted by comedian Brian Unger. "It's sort of Gilligan's Island meets Survivor; it's our own kind of take on reality shows," said Heather Zarnett, CC vp-promo marketing.The interstitials also will work in plugs for Wii and the Scion. A grand prize winner will receive a tricked-out Scion that looks like a Wii console."
Looks like Comedy Central sees the potential of the Wii just like most people who know about it. Has anyone even seen a US commercial for the Wii yet? I haven't, but it seems that everyone knows about the Wii regardless. Are you finding that people know about the Wii in your area, even without commercials helping to promote it?